Hilton Grand Vacations Club announced on March 10 that they are acquiring Diamond Resorts. This acquisition will diversify Hilton’s portfolio of resorts and bring its brand culture to new markets that have not been touched before.
Diamond Resorts is well-known for its flexible points-based ownership program, allowing owners to spend their points like vacation currency and travel to 92 resorts within the Diamond portfolio. As the largest independent timeshare operator, Diamond caters to millennials and families with spacious accommodations, in-unit kitchens, and outdoor vacation locations.
Upon merging, Hilton will now operate 154 resorts and serve over 720,000 owners.
Diamond’s extensive regional, drive-to network of resorts and expanded demographics uniquely complement HGV’s best-in-class lead generation, world-class hospitality, and premier destinations backed by the strength of the Hilton brand.
Mark Wang, President and CEO of Hilton Grand Vacations
The acquisition is said to expand HGV into over 20 new markets, adding additional drive-to destinations and sales centers that will align with the Hilton network. Investors are also looking forward to the acceleration of growth in Hilton, especially the vacation industry is expecting to see a surge in travel in the coming year after COVID-19 has kept the industry at a stand-still.
With more adults getting vaccinated, travel will no longer be on hold for many families needing a much-deserved vacation.
Hilton Grand Vacations Timeshare
As one of the best, most luxurious vacation clubs ruling the vacation ownership industry, Hilton Grand Vacations offers owners over 60 resorts around the world. Owners are able to convert their deeds to Hilton Points, used as their vacation currency for flexibility and endless opportunity. Browse Hilton timeshare resales on our resort marketplace at top resorts and destinations.
