ARDA Spring Conference 2023: What You Missed

By Matti Pennington

What is ARDA Spring Conference?

It is the largest gathering of timeshare professionals and stakeholders that delivers both excitement and knowledge about the industry. 

The American Resort Development Association’s (ARDA) annual spring event was held at the Hilton Orlando from April 16th to April 19th. Here is what you missed. 

The timeshare industry has proven time and time again that it is a resilient and enduring force in the travel industry, withstanding numerous challenges.

Some outsiders may view vacation rental companies like Airbnb or Vrbo as a potential threat to timeshare businesses. However, according to Michael Brown, this is not necessarily the case.

“The home rental business is an affirmation for everything that we have been doing for decades,” Michael Brown said during the ARDA Spring Conference 2023.

Unlike vacation rental options, timeshare properties offer a unique combination of space, security, amenities, service, and experiences that are unparalleled in the travel industry.

The ACE Innovation Leadership Award acknowledges industry professionals who have made a significant impact and are influential leaders. This year Holiday Inn Club won.

Throughout the general sessions the concept of “experiences” was consistently highlighted as a new approach to timeshare vacations and beyond.

Experiences include concerts, golf tournaments, NASCAR, celebrity parties, and more providing comprehensive insights on how to create truly unforgettable event experiences.

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